
Vision & Mission
Intentional Beauty serves our community by providing an exceptional experience through our 5-senses experience and individualized growth programs, so that we may enhance the lives of 50 stylists and 5000 guests over the next 5 years.
We believe that offering growth programs tailored to your personal development goals and individual learning style will lead to greater success, helping each stylist avoid burnout. Encouraging uniqueness allows our staff to fully immerse themselves in the guest experience and ensures guests always feel like Elven Royalty.
A salon for all!


What our guests are saying
Every time I leave Intentional Beauty I feel refreshed and beautiful. Jecka does a beautiful job with my haircuts & color. I also scheduled makeup with Jecka for a photo shoot and my photos turned out fantastic. She really listened to what I needed and was able to give me professional advice on what I didn't even know I needed. Book your services ASAP!
Jecka is the best there is and always gives 100% of herself. She loves what she does and also shows she cares for her clients. i love her and look forward to my appointments every time!
I moved to Idaho three months ago and was a little apprehensive to try a new stylist after 12 years with my previous stylist, but Jecka is the best! She listened to me during the consultation and said at the conclusion of the appt if I didn’t like anything to let her know. I can’t wait for my next appt which I booked on the spot. Thanks for much Jecka for making me feel comfortable!
I look forward to every appointment I have at Intentional Beauty. They are very educated and talented.